Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The voice of Oil of Olay’s skin-care products has two accents–one native and one acquired.
The native sound comes from England, the home of Anna Bellegarde (shown here). The U.S. dialect was taught to Bellegarde by Sam Chwat, self-proclaimed “speech therapist to the stars.”
Chwat worked with Bellegarde last spring and again this month to master the copy for the U.S. version of her TV spots for Oil of Olay. One broke last year and the other, by Saatchi & Saatchi, New York, will break this spring.
Chwat’s mission was to transform Bellegarde’s upscale British accent into standard American English.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in