Corona's Trick Is a Real Treat

NEW YORK The beach scarcely seems a suitable venue for Halloween—too bright and sunny, too open and airy. But with Halloween having become a major holiday among today’s young quasi-adults, it makes sense for a beer brand like Corona to link itself to the occasion, even while sustaining the beachy imagery it has long used as its advertising signature. A spot from Chicago-based Cramer-Krasselt deftly finesses the matter. As the spot opens, we see some well-toned beach denizens working on their tans—as if their tans needed any work.