Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS Gambrinus Co. will launch a 15-second television commercial and a 60-second radio ad in March to boost sales of Corona beer in the run-up to St. Patrick’s Day, the beverage importer said.
The images on TV and in retail outlets show a wedge of lime carved into the shape of a shamrock. The TV spot, created by Cramer-Krasselt in Chicago, will air nationally, and the radio ad, created by The Richards Group, will run in 40 markets.
Gambrinus
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in