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Looking to compete regionally with restaurants such as Chili’s, Italian-themed chain Pasta Pomodoro is set to break an ad campaign touting its takeout menu.
The ads are from Cornyn + Partners in San Francisco. Officials there said they focused on takeout since many traditional sit-down restaurants now have comparable to-go menus.
“Our feeling was that a to-go campaign made sense because more and more people have less time,” agency president Keith Sherman said. “Our society is based around not having enough time, so this is a way to take good food home.
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