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A pair of Icelandic brothers who caught the eye of creatives at Core with their work for rock band R.E.M. are behind the St. Louis agency’s new TV work for the St. Louis Post-Dispatch.
The Snorri Bros., a New York-based production team, shot still photos and footage in and around St. Louis, then edited a 60-second spot from one brother’s Brooklyn apartment, mostly at night, said Core’s Marc Kempter.
The campaign, which also includes radio, outdoor and print ads, backs the Post-Dispatch’s Sunday edition.
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