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Epiphone, a division on Gibson Musical Instruments, named Core its advertising agency.
The St. Louis shop will develop a series of ads and supporting materials for the guitar brand. The work is slated to break early next year to coincide with industry trade shows, said Jeff Graham, a partner and account executive at the agency.
The award was made without a review. Last month, GMI awarded advertising duties on its Gibson USA brand to Carmichael Lynch in Minneapolis.
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