Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
On Tuesday, executives of Cordiant Communications Group PLC–the proposed spinoff of Cordiant PLC whose flagship is Bates Worldwide–will present their case directly to analysts here.
A week later, Cordiant chief executive Robert Seelert will do the same for Saatchi& Saatchi PLC, the other entity to be created by the “demerger” of Cordiant.
The companies’ executives lost little time last week explaining to media and financial observers the merits of dismantling Cordiant in favor of two new independent, publicly traded companies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in