BOSTON RFBinder Partners has been tapped by Copy Cop for public relations duties.
The PR shop will be responsible for media relations surrounding the client's launch of a new four-color digital imaging technology.
"[Copy Cop] has been a leading company in the Boston community for 36 years," said Josh Gitelson, managing partner at RFBinder, Needham, Mass. "[The new technology] is really going to help local businesses. It's a good time to showcase the company."
Nancy Moss, executive managing director and head of the Needham office, and Gitelson will lead the RFBinder account team.
Copy Cop is 24-hour copying services company that first opened in 1967 and now operates 14 Boston-area locations.
RFBinder is a member of the Ruder Finn Group in New York. The company also has offices in Chicago, Los Angeles and London. Its client roster includes LTX, Westwood, EasyAsk, Littleton and Calence, Tempe, Ariz.