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Copper has captured Oakwood Healthcare System’s ad account after a review, with TV spots set for early next year.
The Kalamazoo, Mich., shop bested Solomon Friedman, Bloomfield Hills, Mich., for the business. Solomon Friedman had been working with Oakwood on a project basis for the past several years after the regional healthcare provider parted ways with D’Arcy Ma sius Benton & Bowles, which held the account for about two years.
Dearborn, Mich.-based Oakwood is going through the 2002 budget process, but spending is expected to be around $4 million, said Nancy Wilson, chief marketing officer.
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