Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Showing its customers how to monitor and control their energy consumption is the key goal of Puget Sound Energy’s new ad campaign, created by Copacino.
Newspaper, radio and direct mail ads from the Seattle shop break this month. They coincide with the introduction of the client’s Personal Energy Management program, which includes services that allow customers to track electrical consumption online and take advantage of cheaper rates for off-peak power usage.
The ads take a lighthearted approach to energy woes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in