Coors Taps Carol H. Williams

Coors Brewing Co. has awarded its estimated $5-7 million African American advertising account to Carol H. Williams Advertising, following a two-month, nationwide review of several undisclosed African American specialty shops.
The Oakland, Calif.-based agency will create all African American advertising, marketing and sales campaigns for several Coors brands. The incumbent was Uniworld Group, New York.
Agency chairman and creative director Carol H. Williams was unavailable for comment at press time.
“Carol H. Williams Advertising demonstrated the thinking and creativity that we believe will provide a positive impact to our business,” said Ivan Burwell, Coors’ director of ethnic marketing.