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To Coors Brewing, a yet-to-air TV spot featuring a damsel in distress tied to railroad tracks by a dastardly villain, only to be saved by a valiant and, in this case, beer-swilling hero, is merely a parody of an old movie trope.
A group of railroad safety advocates, however, see the commercial – by Foote, Cone & Belding in Chicago – very differently. To the members of Operation Lifesaver, it is a dangerous misrepresentation of the potential hazards of the railway.
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