Coors Drops Boston Shop From Roster | Adweek Coors Drops Boston Shop From Roster | Adweek
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Coors Drops Boston Shop From Roster

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BOSTON Havas' Arnold is no longer on the Coors Brewing agency roster, the shop confirmed.

Arnold began working with the Golden, Colo.-based brewer in September 2002 as a creative consultant. An agency representative declined to elaborate on the reason for the split. The client did not return calls seeking comment.

Work from the Boston shop included a television spot for the Coors Original brand tagged, "Real Rocky Mountain beer." The ad showed a bunch of guys at a club during a performance by rock band The Mooney Suzuki. As one of them danced terribly, the others raised their Coors beers in salute.

Interpublic Group shops Foote Cone & Belding in Chicago and Deutsch/LA in Marina del Rey, Calif., both remain on Coors' roster.

Last year, Coors spent $177 million on advertising, according to Nielsen Monitor-Plus.