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Company Tests Waters After More Than 2 Decades With Same Shop
CHICAGO–Cooper Tire & Rubber Co. is reviewing agencies for its estimated $5-6 million ad account.
The Findlay, Ohio-based company has sent requests for proposals to an undisclosed number of agencies in the initial stage of a process that may take six months to complete, according to Patricia Brown, Cooper’s director of communications.
The business has been handled by Lois/EJL in Chicago (known as EJL Advertising before its 1996 merger with Lois/USA) since the early 1970s.
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