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As the debate about online privacy continues, Interadnet–an advertising services and technology provider based in Raleigh, N.C.–aims to sooth concerns regarding cookie-based data gathering with the introduction of a cookie-less ad server.
Unveiled today, Interadnet’s proprietary ad-serving technology will provide the same functions as its cookie-based counterparts, including real-time reporting and creative change, as well as more advanced features such as geographic reporting.
At a time when there are 15 bills on Capitol Hill dealing with Internet privacy, Interadnet hopes its new technology will be an appealing alternative for some clients, especially those in the healthcare and financial services industries, as well as with government agencies and nonprofits.
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