Cook Adds Allies, Subtracts Staff

As its largest client continues a restructuring that could endanger its 30-year ad relationship, Cook Marketing Communications has laid off 22 employees and formed two strategic partnerships.
Agency senior vice president and executive creative director Lare Arra said it was coincidental that the shop was downsizing at the same time Winn-Dixie grocery stores, its largest client, was doing the same.
Mickey Clerc, client director of public relations, said new chief executive officer Al Rowland will continue to streamline operations and “we will probably look at our advertising and public relations also.”
Competitive Media Reporting cites Winn-Dixie 1999 spending at $43.4