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CHICAGO–Converse has tapped Duffy Design, a Fallon subsidiary, for a comprehensive overhaul of the brand’s image. Duffy will be called upon to make the brand “relevant to today’s youth culture,” the company said in a release. Financial details of the assignment were not disclosed.
The Converse assignment does not conflict with Fallon’s recent Timberland win because Duffy has not been contracted to do work for that client, an agency representative said.
The North Reading, Mass.-based sneaker company’s last known agencies were Arnold in Boston and Pyro Brand Development in Dallas.
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