Converse Stays True

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Either reports of the death of television are exaggerated, or the ancient medium is indeed so over that it’s already enjoying a renaissance: Last week, I wrote about Starbucks running its first TV ad campaign for its stores, and now Converse, the deeply hipster sneaker, has launched its latest effort.

By way of explanation from its agency, Anomaly, Converse seeks to “positively disrupt” the flow of mindless pablum emitted from the proverbial wasteland and “jar people a bit.”

Um, isn’t that exactly what every other commercial that’s ever appeared on TV since the beginning of time has aimed to do?

That aside, these spots are so authentic, low budget and low-tech that they positively reverberate with appropriately old-school brand emotion.





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