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NEW YORK Geoff Cottrill will be named CMO of Converse, according to sources. Cottrill had been vp, global entertainment at Starbucks since August 2005.
The Nike-owned Converse brand had been searching for a replacement for vp, global marketing director Dave Maddocks, who vacated his post in August.
Converse’s senior director of global communications, Cheryl Calegari, said the company could not confirm Cottrill’s appointment.
Converse has been on a growth run over the past few years, reaching an estimated $55.6
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