Converse Set to Name Cottrill CMO | Adweek
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Converse Set to Name Cottrill CMO

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NEW YORK Geoff Cottrill will be named CMO of Converse, according to sources. Cottrill had been vp, global entertainment at Starbucks since August 2005.

The Nike-owned Converse brand had been searching for a replacement for vp, global marketing director Dave Maddocks, who vacated his post in August.

Converse's senior director of global communications, Cheryl Calegari, said the company could not confirm Cottrill's appointment.

Converse has been on a growth run over the past few years, reaching an estimated $55.6 million in sales for 2007. The company is located in North Reading, Mass.

Earlier this week, it kicked off a new TV campaign featuring Miami Heat star Dwyane Wade that coincided with the kickoff of NBA season play. Anomaly handles the Converse account.

Converse has been working to elevate its position in the marketplace by expanding its relationship with menswear designer John Varvatos, New York. Last year, Converse and Varvatos launched a co-branded lifestyle collection of apparel and accessories for men and women that was available in department stores.

Converse's ad spend has remained flat over the past two years, at $20 million for both 2005 and 2006, per Nielsen Monitor-Plus. Through August of this year it spent $13 million.

Prior to his stint at Starbucks, Cottrill spent nine years at Coca-Cola, where he spearheaded its entertainment efforts. He oversaw Coke's Harry Potter tie-in as well as Powerade's partnership with The Matrix. Cottrill also held sales and marketing roles at Procter & Gamble.