Converse, Pyro in Fast Break

Converse will no longer work exclusively with Arnold Communications.
The company plans to dole out advertising on a project basis, and is employing Pyro Brand Development, a unit of The Richards Group, Dallas, for an effort to infuse new life into its Chuck Taylor brand, said Converse representative Hal Worsham.
The North Reading, Mass., client, which has reduced both its marketing budget and the scope of its advertising in recent years, has “nothing coming up” with Arnold, Boston, but is “evaluating” several potential projects with Pyro, Worsham said.
Neither Worsham nor Arnold chief marketing officer Fran Kelly, however, would rule out teaming up on future efforts.