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CHICAGO Continental Airlines will tout the strength of its Newark Liberty International Airport hub to business travelers in the New York and New Jersey market with a “Work hard, fly right” campaign breaking this week.
The effort, via The Kaplan Thaler Group in New York, includes television, print and outdoor, all emphasizing that the airline has more international destinations than any domestic carrier. Spending was not disclosed.
A TV spot features a Continental pilot telling a United Nations-like assembly about the carrier’s plethora of offshore destinations.
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