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CONTINENTAL CLEANING: The Rain in Spain Won't Necessarily Get the Laundry Wet



A well-washed continent is a happy continent, and Europe's market for cleaning appliances - washing machi

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Briskest growth is forecast for Spain.
Table shows Europe’s cleaning appliance sales for 1991 and 1996 by country.
EUROPE’S CLEANING-APPLIANCE MARKET in millions of $ U.S.
1991 1996
Germany 3,359 3,749
France 2,266 2,450
UK 1,891 2,260
Italy 1,278 1,371
Spain 849 1,077
Netherlands 652 767
Belgium 434 505
Other Europe 1,578 1,772
Total 12,308 13,950
Copyright Adweek L.P. (1993)