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NEW YORK There are two directions marketers can go in the cluttered sports-sponsorship environment.
“You need to either create a mechanism to stand out, or you need to own something at the ballpark or the TV viewing experience. Whatever it is, you need something meaningful to stand out,” said Tony Schiller, evp and partner of Paragon Marketing Group, Skokie, Ill.
Paragon client Continental Airlines will bring Yankee Stadium to Bryant Park in midtown Manhattan for a big-screen viewing party of the away game against the Baltimore Orioles on Tuesday, Sept.
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