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Austin, Nichols & Co. has reduced contenders in the review for Yoo-Hoo chocolate drink’s ad account to three New York agencies, sources said.
The shops are: Weiss, Whitten, Stagliano; Mad Dogs & Englishmen; and Margeotes/Fertitta + Partners, according to sources.
Austin, Nichols in New York also approached Kirshenbaum Bond & Partners here, but, sources said, the agency wanted to stay open in the beverage category. (Kirshenbaum used to handle the Snapple account, which is now with Deutsch in New York.)
Meetings between the client and agencies began two weeks ago and will continue this week.
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