Consumers: Wary, Weary and Skeptical

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Americans have bad news for marketers and the economy: they are getting more reluctant to spend their money. Media clutter gives them as big a headache as it gives media buyers. And they don’t trust the media. These are the main findings of the latest RoperASW survey on consumer attitudes toward media and popular culture.

The telephone survey, conducted May 9-11 and released last week, found that 42 percent of the 1,000 respondents felt “now is a good time to wait to buy things you want and need,” an erosion of confidence that is steadily growing.

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