"Consumers' ability to access, filter and curate | Adweek "Consumers' ability to access, filter and curate | Adweek
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"Consumers' ability to access, filter and curate

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"Consumers' ability to access, filter and curate information will continue to have the biggest impact. The assumption has often been that the consumer is growing more cynical, when in fact, the consumer is becoming better informed. The transparency of the marketplace created by the Internet will continue to place pressure on brands to communicate relevantly and credibly." —Ernest Lupinacci, Anomaly