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NEW YORK Consumer spending for online content in the U.S. reached $748 million in the first half, up 23 percent versus the year-ago period, according to a report released today.
The study, commissioned by the Online Publishers Association and conducted by comScore Networks, revealed that three categories dominate the online paid content arena. Personals/dating, business/investment and entertainment/lifestyle represented 65 percent of the dollars spent for content on the Web in the first half. Personals and dating services continue to drive overall growth, reeling in $214.3
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