The Consumer Republic: Freedom From Choice

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My octogenarian father proudly announced to me the other day that he’d found the long-distance dial-up service that delivered the best value. “No gimmicks, no hidden charges,” he bragged, proud to have outwitted disingenuous commercials. I was impressed, since I had neither the time nor the energy to wade through the seemingly endless promotions and ferret out the best deal. Perhaps I should put him on the case later this year when I’m called on to choose my power company.


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