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BOSTON Consultancy Pile and Co. and its Communications Collaborative freelance staffing division have launched the In-House Agency Forum, a professional membership organization that supports the directors and managers of in-house marketing agencies.
“We believe that the increasing complexities in the marketing communications world are requiring the in-house agency to play an even more integral role in go-to-market programming” said Chris Colbert, managing partner of Pile and Co. here.
Colbert is overseeing the initiative; a dedicated staff has yet to be hired.
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