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Former Rojek Cutcher Group executive Jeff Tritt has started his own marketing consultancy, Resonance Consulting Group.
Tritt, who has worked at Leo Burnett and Bates USA, as well as for Bob Evans Restaurants and Sherwin-Williams, said his experience on both sides of the ad business gives him a first-hand understanding of the issues marketers face.
“I’ve spent a lot of time to see what makes agency relationships work and what doesn’t make them work,” he said. “Seeing the issues from all sides is important.”
Most of Tritt’s business will involve agency searches, in the near term.
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