Conover Wins Atlantic 10

BOSTON Conover Tuttle has been chosen by the Atlantic 10 Conference as the college sports association’s first lead agency.

In that capacity, the independent shop in Lynnfield, Mass., will craft marketing programs for the client’s men’s basketball program.

Conover will promote the conference to potential TV viewers, corporate partners and even high-school players and coaches in an effort to boost recruitment at conference schools, according to Linda Bruno, Atlantic 10 commissioner.

Though the assignment consists mainly of public relations and community outreach, Conover will also work on event marketing initiatives, corporate identity materials and possibly media advertising.