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BOSTOn—Connelly Partners/CGN has picked up ad chores for Stonyfield Farms Yogurt.
The budget is expected to be about $4 million, said agency principal Steve Connelly.
Stonyfield represents the first major agency win since it was formed by the merger of CGN Mar keting and Creative Services and Connelly Partners [Adweek, Sept. 9].
The Boston shop bested several undisclosed agencies in a review.
“It’s a nice fit for what we’ve been doing, which is marketing aimed at women, especially mothers,” Connelly said, citing the agency’s work with Garelick Farms.
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