Connelly Touts Reebok Golf

Connelly Partners last week unveiled a print campaign for Reebok’s Duratrac line of golf shoes.

A series of ads created by the Boston agency will appear in publications such as Golf World. The executions feature closeups of the spikeless soles of the Duratrac shoes and the line, “Be comfortable with everything but your score.”

One ad features text proclaiming, “Some people will do anything to improve their game. Even wear a shoe that looks like this,” while another reads, “Memo to the course: Who’s stepping on who?”

Duratrac represents Connelly’s first paid advertising work for Reebok; the client conducts most of its advertising through Berlin Cameron & Partners, New York.