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Deposed Ingalls Exec Sees Void in Midsized Agency Marketplace
BOSTON-Former Ingalls Advertising president Steve Connelly, currently working for Partners & Simons on a project basis, is solidifying plans to open his own agency.
The 38-year-old creative director, let go last month when Boston-based Ingalls reorganized to eliminate its departmental structure, is setting the bar for independent success pretty high.
“I don’t want to do this if I can’t be relevant almost right out of the box nationally,” he told Adweek.
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