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BOSTON Connelly Partners/CGN is launching an estimated $5 million multimedia campaign for organic yogurt provider Stonyfield Farm, its first since winning the business last December.
The work introduces the line “You can’t fake this,” which replaces the previous tag, “Yogurt on a mission.” Print and radio have begun breaking in several markets nationwide. A TV component is in the final stages of production.
The independent Boston agency, helmed by president and ecd Steve Connelly, has been one of the most active midsize shops in New England in the past year.
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