Connelly Adds to Team

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BOSTON Connelly Partners said it has tapped Craig McCarthy as director of strategic development and Nadira Vallee as manager of business development.

McCarthy, 34, was most recently the director of consumer insight at Converse, where he helped identify trends and collaborated with the shoe design teams to develop new product concepts. He also has held posts at agencies such as Mullen, JWT and DDB.

Vallee, 27, was previously a consultant at Pile and Co. in Boston. Connelly said she was hired to bring a fresh perspective to lead the agency’s new business efforts.

McCarthy





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