Cashman & Katz last week picked up a new anti-smoking assignment, landing creative and me dia duties on Connecticut's Tobacco and Health Trust Fund account.
Billings are expected to be in the mid-six-figures, according to Tony Cashman, president of the Glastonbury, Conn., shop. Cashman & Katz will create a statewide campaign that will include adver tising, interactive and PR; the ads will launch in early 2003.
The win represents the cli ent's first full-service agency relationship, said Michael Purcaro, communications manager for the Connecticut Department of Public Health, which administers the fund; previously, the account had been handled on a project basis.
"We felt [Cashman & Katz was] best equipped to handle our needs," said Purcaro, citing the shop's experience with healthcare clients such as Pfizer, the National Kidney Foundation and Hartford Hospital as factors in the selection. The agency has also worked on several projects for the DPH, including the "Captain 5-a-Day" campaign aimed at encouraging kids to eat five or more servings of fruits and vegetables every day.
"In these turbulent economic times, healthcare is still a robust and growing sector," said Cashman.
The win followed a review that included other, undisclosed agencies.
Other states launching new anti-smoking efforts include Vermont, for which Kelliher Samets Volk in Bur lington, Vt., last week broke a campaign, funded by the state's DPH, attacking the depiction of smoking in Hollywood films. (See related story on page 4.)
Cashman & Katz's client roster also includes the city of New Haven, Conn., and Marcus Communications. The agency claimed $22 million in billings in 2001.