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BOSTON Cronin & Co. takes a new tack in its latest work for the Connecticut Lottery, humorously playing on the differences between men and women in a campaign for the client’s Mega Money scratch game.
One 30-second TV spot, “Romantic Vacation,” takes place in a suburban living room, with an apparently happy couple discussing how to spend their Mega Money winnings. The wife envisions a getaway. The husband, however, has already ordered home electronics and other “toys” being unpacked on the front lawn.
The
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