Conill Bows Hispanic Anti-Drug Campaign

NEW YORK In an effort to educate and engage Hispanic parents in youth drug prevention, the Office of National Drug Control Policy will launch a national Spanish-language advertising campaign aimed at curbing marijuana use among young Latinos.

The TV, radio and print ads were created by Saatchi & Saatchi’s Hispanic unit, Conill Advertising in New York, and begin airing later this month. In two sepia-toned spots, each in 30- and 15-second versions, teens ask their parents, “Do you know who I am with? Do you know my friends? Do you know their parents?” The ads encourage parents to “involucrarse,” or “get involved,” and highlight their important role in drug prevention.

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