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BOSTON The American Heart Association has tapped Omnicom’s Cone for public relations duties.
Cone won the business following a review of undisclosed public relations firms.
The Boston-based cause marketing specialist will help to leverage the nonprofit’s position in the corporate arena and help heighten awareness of women’s heart disease risks as well as childhood obesity.
“There’s a high awareness level [of the American Heart Association],” said Jens Bang, Cone’s president and COO. “But there’s a general perception that if people eat right, that heart disease won’t be a problem, but that’s not true.
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