CondeNet's Epicurious.com and Gallo Turning Leaf wines rolled out a multi-media campaign, which includes the launch of a branded mini-site and in-store promotion.
The mini-site features recipes and recommendations of wines that complement various meals. In addition to the online and offline components, Turning Leaf will be running a print campaign in many Conde Nast publications, among them, Bon Appetit and Gourmet. Both publications have an online home at Epicurious.com.
Visitors to the mini-site can also enter a sweepstakes to win a weekend trip to New Orleans to see the New York Jets play against the New Orleans Saints, and a tailgate party hosted by chef Horst Pfeifer of New Orleans' Bella Luna Restaurant.