Concept Farm Touts A&E Overseas

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NEW YORK A&E Television Networks has launched a branding campaign intended to cross-promote the History Channel internationally on foreign TV.

The History Channel, which is viewed as individual channels and blocks of branded airtime, is broadcast in 70 countries, including newly launched channels in Thailand and Italy. A five-spot campaign by the Concept Farm in New York aims to transcend language barriers by setting montages of historical footage to original scores.

“Because the spots air internationally, they can’t rely on graphics” because those graphics must be translated many times over, said Will Morrison, a Concept Farm creative director.



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