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NEW YORK The Albert Co. has awarded creative duties on its ad account to The Concept Farm following a 10-month review, according to Barbara Gans Russo, president of the client’s New York operations.
The Concept Farm defeated fellow New York-based finalists DiNoto and Christy MacDougal Mitchell Bodden and Baltimore shop Trahan, Burden & Charles. Interpublic Group’s Tierney Communications, which made the final cut, withdrew in August following the June departure of creative director Tony DeGregorio.
“We chose our finalists before Tony started working with The Concept Farm,” said Russo, who worked with DeGregorio at Publicis.
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