ConAgra Snack Brand in Play | Adweek ConAgra Snack Brand in Play | Adweek
Advertisement

ConAgra Snack Brand in Play

Advertisement

NEW YORK At least two agencies are competing for ConAgra's Orville Redenbacher advertising account, sources said.

Interpublic Group's Deutsch and MDC Partners' Kirshenbaum Bond + Partners, both in New York, made final presentations last week and await a decision from the Edina, Minn.-based client. Fogarty Klein Monroe in Houston, which had been handling project work on the brand, was cut in a previous round, sources said.

Last year, ConAgra spent about $10 million on advertising the brand and nearly twice that in 2003, according to Nielsen Monitor-Plus.

Fallon in Minneapolis handled the Orville Redenbacher brand beginning in January last year, but ConAgra moved the popcorn duties late last year.