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NEW YORK ConAgra Foods has elected to keep MediaCom for its U.S. buying and planning following a review, the client said.
ConAgra spends $150-175 million annually in major measured media, according to Nielsen Monitor-Plus.
WPP Group’s MediaCom successfully defended against Aegis Group’s Carat and Interpublic Group’s Initiative. All three pitched from their offices in New York.
The media review was managed by Roth Associates, a search consultancy in New York.
ConAgra brands include Healthy Choice, Banquet, Chef Boyardee, Butterball, Pam, Reddi Wip, Hunt’s, Jiffy, Hebrew National, Van Camp’s, Slim Jim and Orville Redenbacher’s.
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