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With the expansion of ConAgra’s Healthy Choice brand introducing conflicts with some of Campbell Mithun Esty’s other clients, the company last week shifted the reduced-calorie foods line from the Minneapolis agency to Grey Advertising in New York.
The move consolidated most products under the Healthy Choice brand at Grey. The line’s bread and popcorn products will remain at Cramer-Krasselt in Chicago for now, but will eventually be moved to Grey, said Lynn Phares, ConAgra’s vice president of corporate relations.
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