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NECX, a leading reseller of computers and related equipment, has tapped Partners & Simons here to handle corporate advertising after a review of undisclosed agencies. Freeman Associates in Wellesley, Mass., will handle media duties.
Billings are in the seven-figure range, said Partners & Simons principal Gib Trub. The Peabody, Mass.-based company previously handled advertising chores in-house.
In addition to creating a new logo for NECX, which stands for New England Computer Exchange, Partners & Simons will develop print and direct mail executions, collateral materials and Web banners.
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