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Spring is here, the bugs are back. J. Walter Thompson’s new television spot for Orkin Pest Control turns that tired premise into a wacky soap opera.
“Fake Out” opens as a pitch for “Sierra” fabric softener. A housewife is doing the laundry when a roach skitters across the TV screen, a computer-generated image visceral enough to send slippers flying across America’s living rooms.
“Hi there! Got bugs?” It’s the Orkin Man who enters the fray, zapping the invader.
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