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Retailer Dismisses Mullen, Assumes Cozone.com’s Advertising
BOSTON–Computer retailer CompUSA has pulled advertising for its struggling Internet commerce division from Mullen and placed the agency on 90-day notice.
CompUSA took the action two weeks ago after an estimated $10-15 million television campaign launched in October failed to stimulate strong holiday sales for Cozone.com.
The retailer is trying to sell remaining Cozone broadcast time to other advertisers, or if unsuccessful, to substitute its spots for Cozone placements, said CompUSA official Suzanne Shelton.
Executives with the agency, which was hired in April, referred calls to the client.
“We won’t need their services,” Shelton said of the Wenham, Mass.,
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