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Compass Bank is looking for an agency for its $8 million account following the decision of its previous agency, The Richards Group, to team up with competitor Guaranty Federal Bank.
Agencies in the Midwest are among those that have been contacted by the Birmingham, Ala., bank, sources said.
Mark Gibson, director of marketing at Compass, is managing the review. He is assisted by consultant Peter Coughter, Richmond, Va. Neither Gibson nor Coughter were available for comment at press time last week.
Agencies have been told that eight shops will be invited to participate in an initial evaluation round.
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